SEO (Search Engine Optimization) is the key to driving your audience, your potential customers, to your website. On-site SEO or on-page SEO is the practice of creating web pages so they rank higher in search engines.
Part of what Google does in determining whether your page’s content is relevant to a search query is to look for keywords. This is the most basic kind of data point Google attempts to identify, whether keywords in your search appear in the body and the heading of the text. Optimizing Content So You Rank Better You should know what types of pages your keywords rank at. These include either product, blog posts, video, category, or landing pages. For example, if you use the keywords “black dress” in a blog looking to educate people about the history of this particular fashion, you’re not going to get a lot of traffic to your site because all the top-ranking pages are e-commerce category pages. This is why knowing the kinds of pages where your keywords rank is important. Make Your Content Relevant Although including keywords in your pages is extremely important, making your content relevant is also essential. Google’s algorithms are also looking for content that is relevant to the keywords. If you fail to make your content relevant, you’re going to have very little chance of ranking high in a search query. If you’re trying to write a post about “best electric cars” there’s no point in analyzing top-ranking e-commerce pages or posts about certain individual electric cars. You want to look at pages that have also covered various electric cars. One key decision you can make when deciding content is to look for common subheadings within pages. These will provide insights into what is being searched for. If you notice there are similar subheadings, using the same keywords, across most of the top websites in a search you should definitely consider using those subheadings on your page to attract your audience.
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When you google something like “best Chinese restaurant” you don’t get a list of the best Chinese restaurants in America, you’re given a list of Chinese restaurants in your city. That’s local search engine optimization (SEO).
Local SEO processes, unlike national and international eCommerce sites, drive potential customers toward your business site within a specific geographical location. It’s an incredibly inexpensive and profitable tool for small businesses. Some typical local search queries might include things like hotels near me, doctors near me, and restaurants near me. Let’s take a look at how small businesses can improve their chances of showing up on a local search query: Choosing Location Keywords Here’s an example of how a local SEO might work:Let’s say a dry cleaners in Virginia Highlands, a suburb in Atlanta wants to appear in the search results when someone needs to get their clothes done. This means they’ll have to rank organically for the keywords “dry cleaners.” but if they try to rank for the whole city of Atlanta, like “dry cleaners in Atlanta,” they won’t be able to reach customers close enough to their location. With a more specific keyword search like “Virginia Highlands dry cleaners,” the business has a much better chance of capturing its audience and increasing its profits. Besides keywords, other pieces of data also drive local search results to users. These local “SEO ranking signals” include things like:
The local snack pack is those businesses that appear between the organic search results and the listings on a Google Map. Marketing research shows that about a third of organic clicks are for businesses that appear in the snack pack. “Near me” searches are from people who are ready to buy. Getting your business among the top 3 organic search results can do wonders for your small business. Knowing how to create videos for your brand can make or break your business. Think of your brand as the face of your business. This face is what your customers, suppliers, and competitors see. Do you cater to hipsters, conservatives, millennials, or baby boomers? The answer to this question should influence your branding strategy.
If you own a jewelry store, you have more to manage than just your storefront. You have a website and social media presence that needs to be managed as well. There has been a rise in the popularity of video marketing. With so many brands to compete with, how can you make yours stick out to your potential clients? This might seem overwhelming, but don’t worry. It’s the purpose of this article to give you tips on how to create great videos for your brand. Know Your Demographic Make sure you know who your target audience is. Businesses that don’t consider their target audience when advertising will be unsuccessful. You may think that appealing to everyone will have a positive impact, but it could do the exact opposite. Plan Some businesses just throw a quick video together without any real planning. If you fail to plan you will plan to fail. Your video needs to have a clear objective. Have a strategy like evoking specific emotions from your target audience. Show your target audience why they need you. Tell a story Your video should have a scenario that will personalize your brand. Here’s an example: If you sell coffee, show a woman drinking a cup before she hops in the car to take her kids to work. Align Your Branding Elements Brands have elements such as a logo, funny characters, and a catchphrase. Tie your elements together in your video to strengthen the voice of your brand. That’s right, your brain doesn’t just have a face. It has a voice as well. Start Off Small Not every business has a ton of money they can spend on advertising. This can dissuade them from even creating videos for their brand. High-quality videos can be recorded on many phones/tablets. There are also tools all over the internet to help you piece your video together. Then after you are seeing some results from your video advertising, you can decide whether you want to invest in bigger and better production. Share on Social Media The last tip of this article is to share your video on social media. Knowing that your video will be on social media should influence the making of your video. Research things like what hashtags are more likely to attract your target audience. Once again, your brand is the face of your business. Be proud and show your face to the entire world! With over 60,000 Google searches every second, the importance of natural language is at an all-time high.
Currently, Google is so sophisticated that it can actually make sense of natural language. This allows it to make sophisticated decisions based on what consumers are looking for. In this article, you’ll read about Natural Language Processing and why it’s important for SEO. Natural Language ProcessingNatural Language Processing is how Google understands the intent of a person's Google search. This is how Google divides users into 2 categories. There is the “why is my” category and the “why does it” category. Google looks within content for people, metrics, numbers, etc. Google also looks for prominence as it relates to the totality of the content. It does these 2 things so it can come to understand how they interact. Natural Language Processing and SEOHere are some tips on how you use all of this to your advantage. You should link questions to answers. Let’s say someone is asking how to build a model train set. Don’t start out with a long story about how you’ve loved model train sets since you were 7 years old. You can talk about that later. You need to lead with the answer to the questions. People want immediate results! Let’s say someone wants to know how to bake some oatmeal cookies. Provide specific answers. Here’s an example. Someone asks “What's the correct temperature for baking oatmeal cookies?” A specific answer would be “The correct temperature to bake oatmeal cookies can be between 300 and 400 degrees.” The key takeaway should be this: When you research your customers' intent when searching, you are setting yourself up for success. Twitter in 2022 is going to be an essential platform for businesses. You may think you are doing enough with LinkedIn and Facebook. However, there are plenty of other social platforms that can produce some major results for your business.
Around 500 million Tweets are sent a day In this article, you’ll get practical advice about using Twitter in 2022 for your business. Tips for Using Twitter ProfessionallyThe first thing you should do is make sure you make a complete business profile on Twitter. Include a full description along with a profile picture and banner. It’s possible that the “Twitter Professional Profile” will be launched in 2022. Until it is, you’ll have to do your best to make your profile look as professional as possible. Watch what your competitors are doing. You don’t have to copy exactly what they are doing. Some things to look for are:
Studying what other businesses do on Twitter may seem like a lot of work, but the payoff can be big in the long run. Engage with influencers. Popular influencers can lead people to their favorite businesses/brands. Make sure any influencers you engage with have the confirmed checkmark. Look for influencers who would use your services or product. Develop dialogue! Twitter’s number one goal is the development of dialogue. When you post a Tweet, see who’s commenting so you can tag them when you reply. You can also develop surveys or contests on Twitter. This offers people a fun opportunity to engage with your brand. Connect with popular culture You need to have your finger on the pulse of the current culture. People on Twitter aged 18 - 35 feel that brand participation with the current culture is extremely important. People want a personal connection with your brand. We are in the age of the customer experience. Knowing what to do when you get a bad online review is important for any brand/business.
You could get a bad review on Google My Business page, Facebook Business page, Yelp, and you start to panic. The review is out there for everyone to see. It’s easy to get discouraged when this happens, but don’t get in your head about it. Almost every business is going to deal with a bad review online. So when you are in a state of despair remember:
There are vicious reviews that are completely untrue. If this is the case, you may be able to get the review taken down. Google has a policy that forbids fake reviews. See if the platform the reviews is on has a policy like that. Then there are the reviews that are 100 percent accurate and bring up reasons why future customers should be concerned. In this case you need to be honest with yourself. Take ownership of your mistakes and do whatever it takes to make things better. Once you’ve taken constructive action to make a positive change, respond to this review, thanking them for the feedback. Tell them that you have since taken care of the situation. Here are some general guidelines for dealing with bad online reviews:
The customer journey may seem very simple — you provide a service or offer a product and your customers buy it.
However, when you take a closer look, you’ll see how complex the customer journey has become. A Customer Journey MapA customer journey map is a visual story of how your customers interact with your brand on all of your touchpoints. Customers interact with brands via email, social media, live chat, etc. Here’s an example: A millennial first interacts with your brand via social media. At that point, they look at your website on their smartphone. Then lastly, they purchase your product or service on a laptop or desktop computer. When you have a visual representation of the customer journey, you are less likely to have customers slip through the cracks. The Benefits of Creating a Customer Journey Map A customer journey map gives you a strategic approach to understanding the expectations of your customers. When you create a customer journey map, you enhance the customer experience. Personalization is critical to the modern customer experience. The majority of consumers flat out declare they are more likely to go with a brand when they feel like that brand is treating them like a human (not a number). When you create a customer journey map, you can get a clear idea of what a customer expects from your brand. Then you can compare that to what a customer gets. You can also get a better idea of the variance in buyer personas as they proceed from prospect to conversion by way of the buying funnel. Another benefit is that you create a methodical sequence of the journey of your customer. However, the greatest benefit is simply getting to know your customers better. Over the past several years, the marketing landscape has seen dramatic change. Consumers are relying on technology more than ever before, and because how they use tech is constantly changing, businesses need to be more flexible and creative when deploying a social media strategy.
Companies need to fully understand their audience, where they are on the internet, and know how and what they interact with online. 3 Social Media Marketing Strategies 1. Create Efficient Content Marketing You’re going to want to continue creating social media (like blogs and posts) that create interest in your product although the accuracy with which you target your customer base needs to be even more precise and efficient than before. Many companies tend to fail at linking quality content with the right kind of posting schedule. Quality SEO content, correctly deployed, is essential for delivering the right customers to your company at the right time. 2. Engage Your Online Audience So They Feel Like Part of a Community Even though having a lot of “followers” certainly helps, 1 click doesn’t necessarily mean you getting real engagement from your audience. By showing humor and emotions in your posts, cultivating an online personality, you will be able to connect to customers in a more concrete way. Online consumers who see the same kinds of posts over and over will lose interest. To truly engage customers ask questions, share newsworthy information, and repost some of their posts. 3. Grab Their Attention With Diverse Content If the internet were just words, it never would have gone anywhere. It’s TV, it’s radio. It’s photos and videos you can interact with and create yourself. You can grab the attention of your customers with fun videos, cool imagery, and interesting podcasts. In addition to sharing text-based posts include other types of media that will catch their eye. This will also enable your brand to carve out a unique presence on the web. Over the past ten years, blogging has proved an effective way to appear in search engines and drive an already interested audience to company websites. By highlighting facts and insights into a particular industry, it was able to show potential clients that companies knew what they were talking about.
What’s changed? Not much. It is as effective a marketing tool as it ever was and perhaps even more so. In a recent article by Data Box, 68% of marketing professionals state that blogging is more effective now than it was two years ago. And even though the internet is inundated with blogs, they still drive likely customers to your doorstep. But there are things you should probably stop doing with your blogs.
3 Effective Blogging Techniques In 2022 1. Quality Matters More Than Quantity Instead of constantly popping up in a customer’s email or on their social media threads focus on the questions and topics they’re interested in. Considers these when creating your blogs so your customers feel like they are part of the conversation. Millions of different online content are vying for their attention and consumers are more particular about what they buy and read. 2. Easy To Skim People have more on their daily to-do lists than they have ever had before. Which means they have less time period. Make it easy for them to find the facts, the main points of your blog. Clear, concise headers, short sentences, lists, and/or bullet points are a blog’s best friend. 3. Make Your Content Unique Sharing your own ideas that spring forth from a combination of knowledge and experience is much more likely to hold someone’s attention than the regurgitations of a hundred other blogs. To come up with unique content, bloggers should read everything they can and have their eyes and ears open to other perspectives. Being open to new ways of thinking and combining perspectives is how original content is created. In short, do what artists do. For every business that intends to remain relevant in the competitive landscape, integrating the digital marketing trends in their season is the way to go. Many signs are pointing to some new innovations and digital marketing activities leading the digital space in 2022.
Here are ten of them you should know and incorporate into your marketing strategy: No more cookies Google has announced that from 2023, cookie trackers will no longer be in effect. For your business to prepare and make up for this loss of access to user data, investing in CRM tools will be wise. High-quality content is king Not just any type of content is useful for consumers now. With so many things vying for attention, producing educational, engaging, relevant, and beneficial content in 2022 will be useful in retaining existing customers and attracting prospective ones. Automation Digital marketers now have a wider digital scope to cover to reach a larger percentage of target audiences. Trends show that up to 5% of Fortune 500 companies will adopt automation to improve their marketing and fuel extreme innovation. AI-powered optimization AI will continue to drive many industries including spheres of digital marketing. 52% of 1,000 US-based companies have already adopted AI into their processes for improved customer experiences, efficiency, and better products and services. Localized SEO If you don’t already have a Google My Business presence, now is the time to build one. Many more companies are going to use this Google service to boost their visibility in 2022. Conversational marketing More businesses will continue using chatbots to improve the buyer journey through conversational selling. It creates an instant connection between business and customer, enhances engagement, and boosts loyalty. Incorporate tools like FB Messenger Bot for assisting costumes through your sales cycle, or Whisbi for live customer engagement. Visual search Along with voice search, visual search is also joining the list of trends for 2022. Using high-quality images of products and services on your website will boost your visibility when customers visual-search. Influencer marketing Businesses will continue to tap into the treasure that is influencer marketing in 2022. Influencers are integral to marketing strategies because they drive sales by influencing buyer decisions, boost brand awareness through their following, and are effective at getting your brand message to the right audience. Mobile-optimized websites By 2022, 24% of 302 million smartphone users will shop from their phones. Companies like Walmart record up to 40% increase in sales by continuously improving their mobile app and integrating new buyer assistant features. One of the best practices for 2022 will be to ensure your business’ mobile app works closely with the in-store experience for assured customer satisfaction. Personalization is king, too A one-size-fits-all approach to marketing will be old news by 2022. Personalized marketing, as deep as it can get, is what customers are looking for in 2022, as this Salesforce survey tells us. Create near-perfect customer personas and personalize your content and campaigns to match. This will help increase their loyalty and deliver exactly what your customers need. Get started on these trends to scale your marketing game by 2022. |