 In business, design thinking is used as a step-by-step process in order to understand the customer, challenge preconceptions, and redefine problems so that new solutions may present themselves.
As the economy struggles through the pandemic, companies are having to deal with rising commodity prices, supply chain issues, and higher wages. The producer price index (PPI), which measures the prices of goods, rose 10% in the first half of 2021. Research shows that companies that do best during times of inflation boost productivity by primarily cutting costs. To find the best areas to cut back on, businesses have been using design thinking to come up with more creative ideas. Stages of Design Thinking Exploration Stage A team of people should be put together, usually no more than 10, of different backgrounds, cultures, and ages. Then a major challenge facing the company should be put forth like higher costs. They then look into what’s causing higher prices by examining suppliers, the process, and the customers. Ask yourself about your customer’s behavior. Are they buying less of your product? Are they buying a different product? Brainstorming Stage In the second phase, people come together to talk over ideas and come up with solutions. There are different methods for triggering creative ideas when tackling problems, one popular online method is called SCAMPER.
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  2021 has been a big year, full of ups and downs that have dramatically changed the needs of consumers and how we all do business. If that has left you wondering how all of this change will affect the world of design trends, we are here with answers!
Movement: Movement draws the eye, which is why a gif will always be more popular online than a static image. New platforms cater to video, and this, too, makes movement more desirable. Energy: Gone is the “less is more” approach with classic shapes and colors. Having experienced a pandemic, people are ready for lots of color and innovation-like elements, including screen grabs and digital artifacts. International Flavor: So much of day-to-day work and life has moved online, it has opened the doors for collaborations from all over the world. This will give design a much more worldly and international flavor in the coming year. Eclecticism in Design: Everyone’s experience of the pandemic has been different. Some will find an appeal in nostalgia, while others are celebrating freedom and life. There are many ways that our experiences look to shape design in the coming year. 1990s Revival: Every so often, what was old becomes new again. This is one of those times. Expect to see a reimagining of 1990’s design, including bright colors and jagged edges. Bigger is Better: Maximalism is on the rise as years of streamlining and minimalism fall to the wayside. Changing Typography: As other elements of design change, so does typography. Everyone is ready for more and brighter, which shows in typography and the new trend of motion. Partnerships: Expect to see more brands use collaborations and partnerships to reach new audiences. This is an expansion of a long tried and true idea and has been seen recently with influencers. Go Green: People want to support companies that have green initiatives. But, be careful; without environmental action, you could be seen as a fraud. Be Real: Unapologetic realism is going to be appreciated this year. As everyone comes back to a more solid norm, people will look for what is new, fresh, and real. Businesses succeeding right now are doing so because they put the needs and desires of the consumer at the core of what they do. Top companies are using design thinking to drive innovation in their products, service, and marketing. |
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