 LinkedIn has established itself as more than just a place to network and increase job opportunities. It can also help build your personal brand.
Whether you realize it or not, everyone has a name online and their own personal brand. Putting together a well-structured LinkedIn personal profile can help boost your credibility among your network and peers. Be sure to complete each section of the LinkedIn profile so you can highlight your skills, professional successes, and academic accomplishments. Posting images and videos in tandem with this information can get your audience to see you in a more tangible way. 9 Sections On a LinkedIn Profile That Can Establish Your Brand
Personal brands who post articles and research on LinkedIn are more likely to engage an audience. And the more people who respond to your posts and share them, the more you’re content will be suggested to others. Your personal profile on LinkedIn should be handled like your building your own social business. The more visibility you can achieve the more likely you can gain your audience’s trust and successfully market your brand. Personal profiles have more followers on LinkedIn than do business pages. In general, people are more interested and inspired by people than companies. They feel they can connect more to a person than a company. Be sure to post content that attracts eyeballs. People prefer to watch video/image content to get information than to get it from reading. The more you can hold their interest the more you can grow your brand.
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 According to recent statistics, 45% of B2B marketers have increased their customer base by using LinkedIn.
As the influence of LinkedIn has increased so has the competition for your customers. LinkedIn has now become essential for any B2B marketing funnel. There are several different strategies people can employ if they want to establish their brand and create lead generation. 1. Identify Who Should Connect With on LinkedIn Use the search on LinkedIn by typing in the name of a professional role (job title) and/or a company to look for potential outreach candidates. Another technique you can try is to go to the “People” tab of a company page and look over their roster of employees to choose who might be a relevant connection. It’s better to choose those people whose shared connections are coworkers rather than a friend of a friend. It also might be a more tactful move to follow a person’s profile than trying to connect with them. This is a more subtle way of introducing yourself to a prospective lead. 2. Make Sure Your LinkedIn Profile Looks Professional and Complete The more you present through your LinkedIn profile the better. You want there to be enough information, as well as images that catch the eye, that grab the attention of your leads. Your profile should at least include the following:
3. Personalize Your Outreach Messages Instead of Trying to Connect With as Many as Possible Don’t try to be too aggressive with your outreach. Try to build relationships on LinkedIn through sharing content and commenting on other people’s posts. Things like personalizing your messages or even reaching out to them on other platforms like Twitter shows you’ve researched your connections.  A large portion of a business’s customers lives and breathes on social media. Having a strong presence on social media is essential to staying connected with your client base.
Communication between customer and company is now a two-way street. Nowadays customers often skip the phone or even email and will contact companies directly through social media channels. They want to be able to engage with someone from your business ASAP and get answers quickly. Studies show two-thirds of customers expect businesses to offer customer service through social media channels. Social Media Demonstrates How You Interact with Customers and Builds Brand Awareness Social media engagement is more than just accumulating likes. When customers are commenting on social media posts, saying how much they love your products, content, or services, they're spreading the message that other people should work with you as well. Testimonies from social media engagement directly result in boosting the reputation of your brand. And every time you engage with a customer online awareness of product or service increases. Engagement Affects Social Media Algorithms Data that is created by the habits of people online is used by social media companies to create algorithms that decide what content to send to their users. The more people interact with a company’s online content, the more likely their content is going to be in their newsfeed. If your business doesn’t receive a like or a comment from a user, it's not something social media companies are going to suggest to people online. With social media, regardless of the size of your company, you’ll be able to reach out to potential customers. The big social media platforms consider high-value content those that provoke a reaction. Facebook loves content that gets reactions, is commented on, and is shared. Instagram loves content with high-quality photos, stories, and that have eye-catching captions. Twitter simply wants followers, more tweets, and more re-tweets. Knowing the kind of content social media platforms value is key to growing your brand.  SEO (Search Engine Optimization) is the key to driving your audience, your potential customers, to your website. On-site SEO or on-page SEO is the practice of creating web pages so they rank higher in search engines.
Part of what Google does in determining whether your page’s content is relevant to a search query is to look for keywords. This is the most basic kind of data point Google attempts to identify, whether keywords in your search appear in the body and the heading of the text. Optimizing Content So You Rank Better You should know what types of pages your keywords rank at. These include either product, blog posts, video, category, or landing pages. For example, if you use the keywords “black dress” in a blog looking to educate people about the history of this particular fashion, you’re not going to get a lot of traffic to your site because all the top-ranking pages are e-commerce category pages. This is why knowing the kinds of pages where your keywords rank is important. Make Your Content Relevant Although including keywords in your pages is extremely important, making your content relevant is also essential. Google’s algorithms are also looking for content that is relevant to the keywords. If you fail to make your content relevant, you’re going to have very little chance of ranking high in a search query. If you’re trying to write a post about “best electric cars” there’s no point in analyzing top-ranking e-commerce pages or posts about certain individual electric cars. You want to look at pages that have also covered various electric cars. One key decision you can make when deciding content is to look for common subheadings within pages. These will provide insights into what is being searched for. If you notice there are similar subheadings, using the same keywords, across most of the top websites in a search you should definitely consider using those subheadings on your page to attract your audience.  In the post-pandemic economy, where consumers’ behaviors and expectations have dramatically shifted, in addition to being motivated by a host of social issues, big companies are being forced to rethink how they serve their customers and how they connect with them.Companies looking to be more “customer-centric” can employ the following methods:
3 Methods for Changing Your Company’s Customer-Experience (CX) Model 1. Setting Goals That Reflect the Brand Promise By simply making a schedule of 3 to 4 workshops centered around establishing a new approach to customer experience (CX), companies should be able to instill a new direction in their employees and at the same time lay down a list of benchmarks for achieving the associated financial performance metrics. 2. Personalize Customer Interaction Customers today want more personalized interactions with businesses. Each customer’s experience should be personalized based on what your company knows about the customer. Here are a few tips on strengthening the personalization of your brand:
The “omnichannel” experience addresses the fact that customers are now interacting with big companies in several different ways, on a laptop, through a phone app, and at physical locations. The customer experience should feel the same no matter if you are online or interacting with a store clerk. The way employees treat customers should feel the same regardless of platform (computer or phone and app), which also means brand design, aesthetically and functionally, should feel the same online and at physical locations.  When you google something like “best Chinese restaurant” you don’t get a list of the best Chinese restaurants in America, you’re given a list of Chinese restaurants in your city. That’s local search engine optimization (SEO).
Local SEO processes, unlike national and international eCommerce sites, drive potential customers toward your business site within a specific geographical location. It’s an incredibly inexpensive and profitable tool for small businesses. Some typical local search queries might include things like hotels near me, doctors near me, and restaurants near me. Let’s take a look at how small businesses can improve their chances of showing up on a local search query: Choosing Location Keywords Here’s an example of how a local SEO might work:Let’s say a dry cleaners in Virginia Highlands, a suburb in Atlanta wants to appear in the search results when someone needs to get their clothes done. This means they’ll have to rank organically for the keywords “dry cleaners.” but if they try to rank for the whole city of Atlanta, like “dry cleaners in Atlanta,” they won’t be able to reach customers close enough to their location. With a more specific keyword search like “Virginia Highlands dry cleaners,” the business has a much better chance of capturing its audience and increasing its profits. Besides keywords, other pieces of data also drive local search results to users. These local “SEO ranking signals” include things like:
The local snack pack is those businesses that appear between the organic search results and the listings on a Google Map. Marketing research shows that about a third of organic clicks are for businesses that appear in the snack pack. “Near me” searches are from people who are ready to buy. Getting your business among the top 3 organic search results can do wonders for your small business.  Knowing how to create videos for your brand can make or break your business. Think of your brand as the face of your business. This face is what your customers, suppliers, and competitors see. Do you cater to hipsters, conservatives, millennials, or baby boomers? The answer to this question should influence your branding strategy.
If you own a jewelry store, you have more to manage than just your storefront. You have a website and social media presence that needs to be managed as well. There has been a rise in the popularity of video marketing. With so many brands to compete with, how can you make yours stick out to your potential clients? This might seem overwhelming, but don’t worry. It’s the purpose of this article to give you tips on how to create great videos for your brand. Know Your Demographic Make sure you know who your target audience is. Businesses that don’t consider their target audience when advertising will be unsuccessful. You may think that appealing to everyone will have a positive impact, but it could do the exact opposite. Plan Some businesses just throw a quick video together without any real planning. If you fail to plan you will plan to fail. Your video needs to have a clear objective. Have a strategy like evoking specific emotions from your target audience. Show your target audience why they need you. Tell a story Your video should have a scenario that will personalize your brand. Here’s an example: If you sell coffee, show a woman drinking a cup before she hops in the car to take her kids to work. Align Your Branding Elements Brands have elements such as a logo, funny characters, and a catchphrase. Tie your elements together in your video to strengthen the voice of your brand. That’s right, your brain doesn’t just have a face. It has a voice as well. Start Off Small Not every business has a ton of money they can spend on advertising. This can dissuade them from even creating videos for their brand. High-quality videos can be recorded on many phones/tablets. There are also tools all over the internet to help you piece your video together. Then after you are seeing some results from your video advertising, you can decide whether you want to invest in bigger and better production. Share on Social Media The last tip of this article is to share your video on social media. Knowing that your video will be on social media should influence the making of your video. Research things like what hashtags are more likely to attract your target audience. Once again, your brand is the face of your business. Be proud and show your face to the entire world!  With over 60,000 Google searches every second, the importance of natural language is at an all-time high.
Currently, Google is so sophisticated that it can actually make sense of natural language. This allows it to make sophisticated decisions based on what consumers are looking for. In this article, you’ll read about Natural Language Processing and why it’s important for SEO. Natural Language ProcessingNatural Language Processing is how Google understands the intent of a person's Google search. This is how Google divides users into 2 categories. There is the “why is my” category and the “why does it” category. Google looks within content for people, metrics, numbers, etc. Google also looks for prominence as it relates to the totality of the content. It does these 2 things so it can come to understand how they interact. Natural Language Processing and SEOHere are some tips on how you use all of this to your advantage. You should link questions to answers. Let’s say someone is asking how to build a model train set. Don’t start out with a long story about how you’ve loved model train sets since you were 7 years old. You can talk about that later. You need to lead with the answer to the questions. People want immediate results! Let’s say someone wants to know how to bake some oatmeal cookies. Provide specific answers. Here’s an example. Someone asks “What's the correct temperature for baking oatmeal cookies?” A specific answer would be “The correct temperature to bake oatmeal cookies can be between 300 and 400 degrees.” The key takeaway should be this: When you research your customers' intent when searching, you are setting yourself up for success.  Twitter in 2022 is going to be an essential platform for businesses. You may think you are doing enough with LinkedIn and Facebook. However, there are plenty of other social platforms that can produce some major results for your business.
Around 500 million Tweets are sent a day In this article, you’ll get practical advice about using Twitter in 2022 for your business. Tips for Using Twitter ProfessionallyThe first thing you should do is make sure you make a complete business profile on Twitter. Include a full description along with a profile picture and banner. It’s possible that the “Twitter Professional Profile” will be launched in 2022. Until it is, you’ll have to do your best to make your profile look as professional as possible. Watch what your competitors are doing. You don’t have to copy exactly what they are doing. Some things to look for are:
Studying what other businesses do on Twitter may seem like a lot of work, but the payoff can be big in the long run. Engage with influencers. Popular influencers can lead people to their favorite businesses/brands. Make sure any influencers you engage with have the confirmed checkmark. Look for influencers who would use your services or product. Develop dialogue! Twitter’s number one goal is the development of dialogue. When you post a Tweet, see who’s commenting so you can tag them when you reply. You can also develop surveys or contests on Twitter. This offers people a fun opportunity to engage with your brand. Connect with popular culture You need to have your finger on the pulse of the current culture. People on Twitter aged 18 - 35 feel that brand participation with the current culture is extremely important. People want a personal connection with your brand. We are in the age of the customer experience.  Knowing what to do when you get a bad online review is important for any brand/business.
You could get a bad review on Google My Business page, Facebook Business page, Yelp, and you start to panic. The review is out there for everyone to see. It’s easy to get discouraged when this happens, but don’t get in your head about it. Almost every business is going to deal with a bad review online. So when you are in a state of despair remember:
There are vicious reviews that are completely untrue. If this is the case, you may be able to get the review taken down. Google has a policy that forbids fake reviews. See if the platform the reviews is on has a policy like that. Then there are the reviews that are 100 percent accurate and bring up reasons why future customers should be concerned. In this case you need to be honest with yourself. Take ownership of your mistakes and do whatever it takes to make things better. Once you’ve taken constructive action to make a positive change, respond to this review, thanking them for the feedback. Tell them that you have since taken care of the situation. Here are some general guidelines for dealing with bad online reviews:
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