Using LinkedIn for Lead Generation

According to recent statistics, 45% of B2B marketers have increased their customer base by using LinkedIn. 
As the influence of LinkedIn has increased so has the competition for your customers. LinkedIn has now become essential for any B2B marketing funnel.
There are several different strategies people can employ if they want to establish their brand and create lead generation.
1. Identify Who Should Connect With on LinkedIn
Use the search on LinkedIn by typing in the name of a professional role (job title) and/or a company to look for potential outreach candidates.
Another technique you can try is to go to the “People” tab of a company page and look over their roster of employees to choose who might be a relevant connection. It’s better to choose those people whose shared connections are coworkers rather than a friend of a friend. 
It also might be a more tactful move to follow a person’s profile than trying to connect with them. This is a more subtle way of introducing yourself to a prospective lead.
2. Make Sure Your LinkedIn Profile Looks Professional and Complete
The more you present through your LinkedIn profile the better. You want there to be enough information, as well as images that catch the eye, that grab the attention of your leads.
Your profile should at least include the following:

• A clear and recognizable headshot
  
• A title that defines your brand or company role
  
• A high-quality background image that reflects how you want to brand yourself or your company
  

In the about section, write an elevator pitch describing who you are and a short list of your professional skills.
3. Personalize Your Outreach Messages Instead of Trying to Connect With as Many as Possible
Don’t try to be too aggressive with your outreach. Try to build relationships on LinkedIn through sharing content and commenting on other people’s posts.
Things like personalizing your messages or even reaching out to them on other platforms like Twitter shows you’ve researched your connections.