How To Optimize a Page for SEO

SEO (Search Engine Optimization) is the key to driving your audience, your potential customers, to your website. On-site SEO or on-page SEO is the practice of creating web pages so they rank higher in search engines.
Part of what Google does in determining whether your page’s content is relevant to a search query is to look for keywords. This is the most basic kind of data point Google attempts to identify, whether keywords in your search appear in the body and the heading of the text.
Optimizing Content So You Rank Better
You should know what types of pages your keywords rank at. These include either product, blog posts, video, category, or landing pages. 
For example, if you use the keywords “black dress” in a blog looking to educate people about the history of this particular fashion, you’re not going to get a lot of traffic to your site because all the top-ranking pages are e-commerce category pages. This is why knowing the kinds of pages where your keywords rank is important.
Make Your Content Relevant
Although including keywords in your pages is extremely important, making your content relevant is also essential. Google’s algorithms are also looking for content that is relevant to the keywords.
If you fail to make your content relevant, you’re going to have very little chance of ranking high in a search query. If you’re trying to write a post about “best electric cars” there’s no point in analyzing top-ranking e-commerce pages or posts about certain individual electric cars. You want to look at pages that have also covered various electric cars.
One key decision you can make when deciding content is to look for common subheadings within pages. These will provide insights into what is being searched for.
If you notice there are similar subheadings, using the same keywords, across most of the top websites in a search you should definitely consider using those subheadings on your page to attract your audience.