The Importance of Natural Language for SEO

With over 60,000 Google searches every second, the importance of natural language is at an all-time high.
Currently, Google is so sophisticated that it can actually make sense of natural language. This allows it to make sophisticated decisions based on what consumers are looking for.
In this article, you’ll read about Natural Language Processing and why it’s important for SEO.
Natural Language ProcessingNatural Language Processing is how Google understands the intent of a person's Google search. This is how Google divides users into 2 categories. There is the “why is my” category and the “why does it” category. 
Google looks within content for people, metrics, numbers, etc. Google also looks for prominence as it relates to the totality of the content. It does these 2 things so it can come to understand how they interact.
Natural Language Processing and SEOHere are some tips on how you use all of this to your advantage. You should link questions to answers. Let’s say someone is asking how to build a model train set. Don’t start out with a long story about how you’ve loved model train sets since you were 7 years old.
You can talk about that later. You need to lead with the answer to the questions. People want immediate results!
Let’s say someone wants to know how to bake some oatmeal cookies. Provide specific answers. Here’s an example.
Someone asks “What's the correct temperature for baking oatmeal cookies?” A specific answer would be “The correct temperature to bake oatmeal cookies can be between 300 and 400 degrees.”
The key takeaway should be this: When you research your customers' intent when searching, you are setting yourself up for success.