Using LinkedIn To Build Your Personal Brand

LinkedIn has established itself as more than just a place to network and increase job opportunities. It can also help build your personal brand.
Whether you realize it or not, everyone has a name online and their own personal brand. Putting together a well-structured LinkedIn personal profile can help boost your credibility among your network and peers.
Be sure to complete each section of the LinkedIn profile so you can highlight your skills, professional successes, and academic accomplishments. Posting images and videos in tandem with this information can get your audience to see you in a more tangible way.
9 Sections On a LinkedIn Profile That Can Establish Your Brand

1. Headline. This should be a distinctive tagline of your brand
2. Profile, Background Photos. Research says profiles get 14 more times the number of views if they have multiple images.
3. Summary. Write a succinct pitch about your company or how you view your professional role
4. Education. Academic achievements
5. Experience. List only those that are relevant
6. Publications. Add their URLs here
7. Certifications and Credentials
8. Recommendations. Ask for these from your peers and give out endorsements for others

How to Engage on LinkedIn and Expand Your Brand
Personal brands who post articles and research on LinkedIn are more likely to engage an audience. And the more people who respond to your posts and share them, the more you’re content will be suggested to others.
Your personal profile on LinkedIn should be handled like your building your own social business. The more visibility you can achieve the more likely you can gain your audience’s trust and successfully market your brand.
Personal profiles have more followers on LinkedIn than do business pages. In general, people are more interested and inspired by people than companies. They feel they can connect more to a person than a company.
Be sure to post content that attracts eyeballs. People prefer to watch video/image content to get information than to get it from reading. The more you can hold their interest the more you can grow your brand.