The Importance of Engagement on Social Media

A large portion of a business’s customers lives and breathes on social media. Having a strong presence on social media is essential to staying connected with your client base.
Communication between customer and company is now a two-way street. Nowadays customers often skip the phone or even email and will contact companies directly through social media channels. 
They want to be able to engage with someone from your business ASAP and get answers quickly. Studies show two-thirds of customers expect businesses to offer customer service through social media channels.
Social Media Demonstrates How You Interact with Customers and Builds Brand Awareness
Social media engagement is more than just accumulating likes. When customers are commenting on social media posts, saying how much they love your products, content, or services, they're spreading the message that other people should work with you as well.
Testimonies from social media engagement directly result in boosting the reputation of your brand. And every time you engage with a customer online awareness of product or service increases.
Engagement Affects Social Media Algorithms
Data that is created by the habits of people online is used by social media companies to create algorithms that decide what content to send to their users.
The more people interact with a company’s online content, the more likely their content is going to be in their newsfeed. If your business doesn’t receive a like or a comment from a user, it's not something social media companies are going to suggest to people online.
With social media, regardless of the size of your company, you’ll be able to reach out to potential customers. The big social media platforms consider high-value content those that provoke a reaction. 
Facebook loves content that gets reactions, is commented on, and is shared. Instagram loves content with high-quality photos, stories, and that have eye-catching captions. Twitter simply wants followers, more tweets, and more re-tweets.
Knowing the kind of content social media platforms value is key to growing your brand.