Blogging — is it worth it in 2022?

Over the past ten years, blogging has proved an effective way to appear in search engines and drive an already interested audience to company websites. By highlighting facts and insights into a particular industry, it was able to show potential clients that companies knew what they were talking about.
What’s changed? Not much. It is as effective a marketing tool as it ever was and perhaps even more so. In a recent article by Data Box, 68% of marketing professionals state that blogging is more effective now than it was two years ago.
And even though the internet is inundated with blogs, they still drive likely customers to your doorstep. But there are things you should probably stop doing with your blogs.

• Stop with the SEO content that repeats itself ad nauseam
  
• Stop writing blogs that are only about your company like who got promoted and what new deal you landed
  

Like with all social media strategies, you’re going to have to remain flexible. Here’s how:
3 Effective Blogging Techniques In 2022
1. Quality Matters More Than Quantity
Instead of constantly popping up in a customer’s email or on their social media threads focus on the questions and topics they’re interested in.
Considers these when creating your blogs so your customers feel like they are part of the conversation. Millions of different online content are vying for their attention and consumers are more particular about what they buy and read.
2. Easy To Skim
People have more on their daily to-do lists than they have ever had before. Which means they have less time period. Make it easy for them to find the facts, the main points of your blog.
Clear, concise headers, short sentences, lists, and/or bullet points are a blog’s best friend.
3. Make Your Content Unique
Sharing your own ideas that spring forth from a combination of knowledge and experience is much more likely to hold someone’s attention than the regurgitations of a hundred other blogs.
To come up with unique content, bloggers should read everything they can and have their eyes and ears open to other perspectives. Being open to new ways of thinking and combining perspectives is how original content is created. In short, do what artists do. 

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