How Green Initiatives Can Improve The Customer Experience

When businesses take on initiatives to be more environmentally responsible they are saying to customers that they hear them and they are taking action. Large swaths of the business community have created corporate social responsibility (CSR) programs that include addressing environmental issues. 
Businesses are looking at ways to cut down on pollution caused by manufacturing processes and by methods of delivering products. All of which signals to your client base that sustainability is one of its core values.
Customers and Employees Support Green Initiatives
Businesses are establishing green initiatives because customers are demanding it. 
When it comes to environmental responsibility, there are companies at either end of the spectrum. Some, like Amazon, choose profit and convenience over sustainability. But they are allowing customers to split large orders into fewer shipments.
Other companies are leading the way when it comes to sustainability. They’re doing things like launching product lines made from upcycled materials, campaigns in which they place themselves above their competitors.
For example, Patagonia has cut its energy usage by using waterless dyeing to create its line of products. They’re bucking the trend of fast fashion and even offering customers the ability to reuse and repair clothes through a campaign they call the “Worn Wear” program.
But it's not just big companies that are attempting to make an impact. Smaller businesses can show they're doing their part by doing something as simple as changing the packaging they use. They’re using biodegradable packing tape, poly mailers, and compostable food-safe paper.
Brands That Support Their Customers’ Values Gain Their Trust
Companies that offer their clientele different choices will earn their trust.
As more consumers want to make sustainable choices, businesses are doing things like offering them the choice to have their products shipped in a more environmentally sustainable way. 
Customers can be given the choice to opt-in to eco-friendly deliveries, and they are given information about the environmental impact of each mode of delivery. They can then choose delivery modes that minimize speed and maximize consolidation. Customers can then be charged less for products and services because it’s costing the company less. 
As companies look for ways to provide better customer service, sustainability should be part of that service.