LinkedIn Secrets: 3 Trending Tips to Build Your Personal Brand in 2022

LinkedIn has come a long way from a simple job networking site. Today, it serves as a comprehensive professional development platform, where over 740 million users showcase what they have to offer. There’s no doubt that LinkedIn has the reach to help you develop a powerful personal brand, and taking advantage of online social trends can propel you to the top in the age where digital marketing is king.

As the potential end of the pandemic saunters into view, here are some forward-thinking insights to take with you into 2022.  
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1. Make it personal --
   With social isolation still fresh in our memories, there is a pervasive and undeniable need to connect with others. Mixing personal with business has never been more acceptable—even encouraged. Many of the most successful influencers use their own hardships and experiences to create a brand that is 1000% relatable.
   
   
2. Prioritize realness --
   Authenticity is arguably the most influential and timeless factor for brand popularity and recognition. 86% of people believe that authenticity plays a vital role in deciding what brands to support. In a world that has been turned practically upside-down during the pandemic, consumers are looking specifically for stability and continuity. Consequently, staying consistent and adhering to your brand’s image and values is of the utmost importance.
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3. Utilize digital tools --
   A significant component of building your personal brand is simply putting yourself out there as much as possible. Thanks to work-from-home measures and the rise of video conferencing, people are more in tune with visual cues as a means for sharing the human experience. Compared to text posts, LinkedIn videos inspire 3 times the engagement. Moreover, brands that utilize video marketing grow their revenue 49 percent faster than companies that don’t.  

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