Executive education board members are known for being leaders in their respective industries, and as such, they are able to influence and connect with people through social media.
But while using online platforms, executive education board members will most likely be seen as speaking for their particular association, whether they intend to or not. In order for board members to be savvy about using social media, they’ll need to practice a certain amount of restraint and a sense of responsibility when engaging with the online world. When used correctly, social media can be used by board members to promote the association, drive awareness of its programs and activities, and connect with a broader audience. 5 Tips For Board Members Posting on Social Media 1. Have executive education board members post information about the association on their own social media accounts. As prominent members in their respective fields, they’ll have followers that extend beyond the membership and so can effectively promote the association. 2. Don’t post anything controversial or overly political. Anything on social media can escalate quickly, which is a blessing and a curse. Nowadays it’s hard to know who might be offended by a certain post, so it’s best not to share something that may reflect negatively on the association. 3. Board members should be careful about endorsements and intellectual property. It’s best for board members not to endorse a product on social media especially their own. In addition, when representing the association, they should be careful about sharing other people’s content and unauthorized images. When in doubt, they should consult their legal team. 4. The advisory board should create its own set of guidelines. Each association should decide on how it wants to present itself online, what its “voice” should be. Some may want to sound strictly professional while others may want to appear more playful. When posting online, board members should adopt this established voice. 5. Use hashtags. To increase engagement, hashtags should be used on any type of post relating to the association. For example, if it’s about a conference, you can use the conference hashtag or one that relates to the topic or the speaker. To learn more about how you or your organization can benefit from our professional education programs contact us today
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