Top 10 Customer Experience Trends for 2022

 One of the surest ways to encourage and build customer engagement is by creating an exceptional customer experience (CX) for customers who use your brand. Up to 55% of companies believe that CX should be a top priority for brands in 2021 and moving forward.
Here are 10 essential CX trends you should know for 2022.

1. Multichannel customer experience. Consumers are looking for an omnichannel shopping experience in 2022 for easier and faster shopping, especially at their convenience.
   
2. Predictive analytics. Businesses will focus more on converting data insight using predictive analytics and AI, to target customers in a more personalized way.
   
3. Understanding customers using data. No more guesswork in marketing, companies will now work with data-driven insights to create efficient and personalized CX for customers.
   
4. Chatbots and AI. These tools will be the driving force of marketing strategies, helping to improve real-time customer shopping communication and learning buyer journeys.
   
5. Improved mobile experiences. With more customers shopping from the comfort of their phones, businesses will now focus on creating seamless CX by developing improved mobile apps for more devices.
   
6. Improving Customer satisfaction rating. When customers are happy with a brand, they remain loyal and share the business with up to 6 more customers. One bad experience, on the other hand, may lead to negative reviews with up to 15 customers!
   
7. Video chat or video engagement. In 2022, more companies will integrate a video chat option in-app for real-time assistance when customers need help. This is one sure way to boost customer satisfaction ratings.
   
8. Augmented Reality (AR). Similar to video engagement, AR will also be adopted by businesses in 2022, as it is a highly effective customer interaction strategy.
   
9. Voice search. Voice technology is expected to also experience a boom in 2022 because more companies will use virtual assistants to use the voice search option to help customers find products faster for a smoother shopping experience.
   
10. Loyalty programs. Although this trend already exists, more companies will infuse loyalty programs into their strategy in 2022. It not only builds a repeat customer experience, but loyal customers are also more likely to refer another customer.
    

There you have it, the top 10 customer experience trends to incorporate into your business for best results in 2022.